Bertucci’s
Restaurant Campaign
The Bertucci’s Restaurant Campaign involved crafting advertisements and designing menus to highlight the restaurant in a fresh way. This included creating a menu, ad poster, specials menu, landing page, and Google ads.
This was a mock project in my first year at Dunwoody
Design Process
To maintain a cohesive and authentic feeling, red borders and serif typography were implemented across all deliverables.
It was important to utilize parts of Bertucci’s current branding, but it needed a freshening up. Bertucci’s is a local business that was founded after the owner visited his family’s hometown in Italy. The authentic Italian cuisine he experienced inspired him to bring that same care and flavor to America.
I wanted to convey that personal history and a family friendly, timeless feel in these deliverables. I worked in Indesign for most of this project because of all the copy!
