Work
Logo Design
Work is a fitness equipment company that attracts those looking to stay fit without the pressure of getting ripped. The logo reflects this by embracing a more approachable way to exercise, aiming for a playful and inviting feeling. Incorporating movement and rounded corners helped capture the relaxed yet active spirit they embody.
This was a mock project in my first year at Dunwoody
Concepts
I really wanted to create movement in this logo but keep it more soft.
By offering workout equipment alongside a personal trainer, Work aimed to bring accessible exercise habits to those who don’t have “hitting the gym” built into their schedule. Health was the focus, not weight loss or muscle building.
It was a goal to keep the logo welcoming instead of the more harsh, sharp and strong brands that dominate the fitness industry.
The electric lime color was chosen to make this logo feel energetic and inspired. The accompanying typography has a unique structure, with soft edges. The movement in the O is what pulls this all together, making the overall design convey fitness as a fun and vibrant activity.
